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La Baule-Escoublac

 

La Baule-Escoublac is a commune in western France, in the Loire-Atlantique department, in the Pays de la Loire region. Located on the Atlantic coast, it is part of the Côte d'Amour, between Le Pouliguen and Pornichet.

It first appears in history through one of its villages, Escoublac, from the ninth century. It had to be moved twice and then rebuilt after almost total destruction, first in the 15th century and then at the end of the 18th century.

At the beginning of the 19th century, visionary investors understood the potential of the bay of Pouliguen, which links Pornichet to Pouliguen and decided to fix the boles - these dune expanses then almost deserted -, to subdivide them and to create a seaside resort along the long beach of more than 8 km. La Baule was born, and the town will develop by allowing architects, such as Adrien Grave, Georges Lafont or Paul-Henri Datessen, to create an architectural heritage made up of villas and hotels in a mosaic of styles of neo-Gothic inspiration or medieval, regionalist or resolutely futuristic. Some streets and some neighborhoods in the locality have retained the names of these investors, like André Pavie, Édouard Darlu, René Dubois, Jules Hennecart or Louis Lajarrige.

The town, which was also called Escoublac then Escoublac-la-Baule, acquired its final name of La Baule-Escoublac on May 16, 1962, at a time which marked the preference given to collective housing on the seafront, where buildings have gradually replaced villas. "La Baule" is the name of the seaside resort in the 21st century.

The locality lives in the twenty-first century mainly from tourism, the tertiary sector representing the bulk of economic activity. It enjoys a renowned hotel infrastructure - with the economic presence of the Barrière group -, a rich and protected natural environment, as well as a quality urban heritage which attracts many artists and sportsmen from the start of the twentieth century, like Guillaume Apollinaire, Sacha Guitry or William Grover-Williams. Since then, it has developed a series of events of international dimension such as the Grand Prix automobile de La Baule, the International Jumping of France or the La Baule-Dakar race, launched in 1980 by the nautical circle La Baule-Le Pouliguen. Pornichet.