Florø is Norway's westernmost city and administration center in Kinn municipality. Florø was granted city status in 1860 and was then a center for herring fishing both in the 19th century and in the 1950s. Florø became the administration center in the new municipality Flora when the municipalities Florø, Eikefjord, Bru and Kinn were merged on 1 January 1964. Flora thus became an urban municipality. Florø has 8,922 inhabitants as of 1 January 2020.

Today, the city appears as a small town with a developing business community. Flora municipality was several times named the most pleasant urban municipality in the country and was awarded the "Environmental City Award" in 1998. Florø has a structural structure as a large city, since it was originally planned as a city instead of being developed as a by gradually, which has been common on the outskirts of Norway. It has a main street that runs parallel to the coastline, "Strandgata", which is the shopping street in the city. After a refurbishment in recent years, this has been cobbled in its entire length in combination with asphalt in the roads, as well as a centrally located developed square.

Florø has an active and varied cultural life with a cultural school and music, choir and revue environment. Sports hall, swimming hall «Havhesten», football pitches, loops and several sports and leisure organizations are also available. The Coastal Museum provides insight into the area's history.

The business community in the municipality is export-oriented, and the main industries are the fishing industry, shipbuilding and the service industry with, among other things, a supply base for the oil industry. The inhabitants of the municipality create values ​​that are several times above the national average.

Florø is one of the ports of call for the Hurtigruten.